Your store does the sales. Your supplier keeps the profit.
You're an established ecommerce founder doing real revenue. The catch is you're doing it on other people's products, at other people's margins. Escape Velocity is how you take your proven bestsellers, make them your own brand, and finally keep the profit you're already earning... then build the systems so the business runs without you. Same customers. Same ad spend. Way more profit.
A small group. Application only. Run directly by me.
You're working in the business, not on it
You're doing good revenue, you're flat out full-time, and somehow the profit never shows up. It's 11.30pm and you're staring at Shopify, wondering how you can be turning over this much and still not pay yourself properly. Three things are holding you down.
Thin margins
Revenue comes in, the product cost eats nearly all of it, and there's almost nothing left to pay yourself. You're busy and broke at the same time.
Traffic guesswork
Your ads run on gut feel. One price rise from a supplier, one change from Meta, and the month's gone. You feel every wobble.
Wearing every hat
You're the founder, the buyer, the marketer and the support desk. Step away for a week and the whole thing wobbles.
Here's the part nobody tells you. It's not your traffic. You're selling the exact same product as everyone else, at a margin your supplier decides. You can't win a race to the bottom. You have to leave it.
Same ads. Same customers. Four times the profit.
Two of my own stores. Same month, September last year. Pulled straight from the dashboard we'll build in yours.
Both stores spent almost the same slice of revenue on ads, about 6.6% each. So it's not the marketing. The difference is who owns the product. That 15 cent gap has nowhere to go but the bottom line. Four times the take-home, from the same customers and the same spend.
It's bigger than margin
You own it, you don't rent it
Dropship, and you're selling the exact same product as every other store that found the same supplier. The only move you've got left is to drop your price. Own the brand and the comparison just stops. Nobody else can list it, undercut it, or out-review it. That's what lets margin exist in the first place.
Dropshipping is the research
You don't guess what to make. Every order you've ever shipped already told you what people want, at what price, in what volume. You just brand the winners your own data already picked. Extraction, not invention. The discovery of dropshipping, with the margin of a real brand.
Margin lets you scale
At 5% profit, every extra ad dollar is a knife-edge. At 20% you've got room to push. And because nobody else has your product, more ads mean more sales, not a price war. More margin funds more ads, more ads bring more volume, more volume throws off more margin. For once, growth and profit are on the same side.
I've stood right where you are today.
I started in high-ticket dropshipping back in 2015. By 2018 I'd hit the exact wall you're at now. The revenue was there, the profit wasn't, not enough to fund the life I actually wanted. So I started importing and building my own brand. That one move changed everything.
Today I run three ecommerce stores. About 60% of our sales are our own branded products. A team of 16 runs the day-to-day and a COO runs the show. I don't run the business. I mentor my operator. I could go off grid for six months and it'd be in the same shape, or better.
And I'm still in the arena. In January I flew to China looking for a supplier, didn't find one I liked, and pivoted. So this isn't a course you watch and forget. It's the exact system from my own stores, built into yours, with me. And if you don't quite believe it'll work for you yet... borrow my belief. I know it works.
Founder, and your guide through Escape Velocity
Is this you?
- ✓
You're an established founder doing around $20k a month or more.
- ✓
It looks successful on the outside but feels like chaos behind the scenes.
- ✓
You're sick of the business needing you for every decision.
- ✓
You want real profit from your own products, not thin supplier margins.
- ✓
You're done with random advice and want a clear system to follow.
- ✓
You're friendly, coachable, and you'll actually do the work.
- ×
You're just starting out and haven't got consistent sales yet.
- ×
You think you only need to manifest and success will come to you.
- ×
You've worked with seven other coaches and it was always their fault.
We start with three live calls
Just you, me and a small group of founders at the same stage. We build it together, live, in real time.
Kickoff and Clarity
We install The Daily Clarity Dashboard in your business together, live on the call. You walk away seeing your business clearly for the first time: real margin, real product cost, real profit. Not Shopify revenue. The actual numbers that matter.
The Draft Order Flow
The quick win. While your dashboard data builds, we install the system that pulls back revenue from leads that would've slipped through the cracks, built with you live off my plug-and-play template.
Diagnosis and Prescription
Now you've got real data. We go through your numbers together, open book, and I find your single biggest constraint: margin, growth, or team. You leave knowing exactly what to work on first, and why.
From there you move into bite-sized lessons at your own pace. Simple steps, plus all the tools and templates to put them in. No fluff. Just the next thing to install, and how to do it.
We find you the right manufacturers
Building your own brand starts with finding manufacturers you can actually trust and products worth owning. I do this in person, on the ground in China, walking factory floors and meeting the people who make the gear.
Inside the program I show you how I vet a factory, work out the real landed cost before a cent leaves your account, and place a first order without betting the farm.
Three areas, one operating system
Where you start depends on your diagnosis. We get margin first, because nothing else can move without it.
Build the margin
The path from low-margin dropshipping to your own branded products. What to brand first, how to find and vet manufacturers, how to work out your real landed cost before you spend a cent, and how to place your first order without the fear. This is where the real margin lives.
Bring in customers, predictably
A paid ads framework for Google and Meta you set up once, then hand to your team. An evergreen content system that builds trust without you living on Instagram. And a customer journey that makes every decision obvious.
Build the team, step back
How to find, hire and keep A-players who take real ownership. Systems so tasks are owned, not just done when someone remembers. And the rhythms that put the right information on your desk before you go chasing it.
Get out of the weeds and build a profit engine that grows without you. Your job is to install it and let it run.
How it runs
- ✓
Three live onboarding calls, one a week, as your crew kicks off.
- ✓
A live Q&A call every week after that, on Brisbane time.
- ✓
Everything's recorded, so you never miss a thing. Access to it all for as long as you're a member.
- ✓
A private community of sharp founders sharing wins, questions and progress. The room you want to be in.
A seat in the room
- ✓ 12 months, then month to month for as long as you're getting value.
- ✓ No upsells, ever.
- ✓ No lock-in after month 12.
- ✓ Direct access to me and the room.
We call Escape Velocity a profitable addiction. It makes you more than it costs, and the goal is that you never want to leave.
Three weeks to know it's right.
By the end of week 3 we'll both know if we want to keep going. If you don't love it, I'll buy it back and send you $50 for sushi. No questions asked, no hard feelings.
Founders making the shift
“The draft order automation and the Daily Clarity Dashboard alone make this program great value. It is already a 10 out of 10.”
Trist Coffin, Cardio Online Superstore “The Daily Clarity Dashboard has been such a game-changer. It is the first thing I do every morning. I love the clarity it gives me.”
Tina Park, Elite Reformer “Once I could see the real numbers, I found that a 10 percent tweak doubles my net profit.”
Justin Naidu, Mirrors Direct “Own-branding always felt scary. It is way less scary now. I am satisfied with the knowledge and confidence I have gained.”
Daniel Haeyen, Vertical Gardens Direct “It walks you through every detail. It gave me the confidence and a blueprint to finally go private-label.”
Stephanie Schultz, Gone Broody “One of the most thorough courses I have paid for. The clarity sheet has been invaluable.”
Matthew Davy, Kilncrafts The honest answers
Is this a course?
No. It's a system we install in your business together, with live calls, lessons, tools and a community. You don't watch and forget, you build and run.
I already have a brand. Is it still for me?
Yes. If you've started branding but the margin, the growth or the team isn't where you want it, we find your single biggest constraint and fix that one first.
I'm just starting out. Is it for me?
Not yet. Escape Velocity is for established founders doing real, consistent sales, around $20k a month and up. If you haven't launched, or you've got no sales yet, come back when you have.
What if I can't make the live calls?
Everything's recorded and yours to keep while you're a member. Plenty of founders watch the replays and still get full value.
How much does it cost?
It's $600 USD a month for 12 months, then month to month. No upsells, no lock-in after month 12.
Can I get my money back?
Yes. The 3-Week Sushi Guarantee: if you don't love it by week 3, I buy it back and send you $50 for sushi.
Apply for a seat in the next crew
I work with everyone directly, so each crew is tiny. When the seats are gone, they're gone until we open again. Step one: apply, it takes two minutes. Step two: I read it myself and reply within 72 hours.
If your application isn't a fit, I'll tell you what to work on and point you in the right direction.
Not ready to apply? Grab the free guide and see how the three phases fit your store.