Mini DCD · free tool

Know your real number every morning.

The Mini DCD is the free version of the dashboard I read every day to run my stores. Put in yesterday's numbers and your real costs, and see what actually landed, not the vanity revenue figure.

Yesterday
$
$
Your costs per order
$
$
$
% of sale
Your overheads
$
% incl.
$0.00
true net profit, yesterday
Net margin0%
Net revenue (ex tax)$0.00
Average order value$0.00
Gross profit (after product + fees)$0.00
Product cost ratio0%
Marketing cost ratio0%
Operating cost ratio0%
 

A guide, not gospel. It spreads your monthly overheads across the month to show what a day like yesterday really earns. The three ratios are the daily read: they tell you which constraint, margin, customers or team, is the one to push.

Five minutes, before the inbox

This is the read I do every morning

Six numbers, three constraints. The full Daily Clarity Dashboard pulls yesterday's figures in automatically and is the first thing we set up inside Escape Velocity. Want the system, plus the path from thin margins to your own brand? Grab the free three-phase guide.

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Want the full dashboard, set up for you?

The mini version finds the leak. Escape Velocity is where we wire the real one to your store and act on it.

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